Saturday, September 19, 2009

ROAD ID becomes another sponsor of the CFL Criterium Cup!

ROAD ID becomes another sponsor of the CFL Criterium Cup!
Details of the ultimate cycling challenge, the first Central Florida Criterium Cup event, to be developed in Orlando, Florida, USA, have been announced. The Orlando and Central Florida areas are quickly developing into the Mecca for outdoor sports enthusiasts in North America. This is affirmed by the creation and notoriety of the Central Florida Criterium Cup, now in full production.
Here is a brief info about Road ID.

The inspiration for Road ID was born in the fall of 1999. For my father, the inspiration was his concern for me as I trained for my first marathon. For me, the inspiration was a black, King Kong size pick-up truck that I nearly came face to face with on a long Saturday run.

Earlier that fall, I began training for my first marathon. My father worried about me logging all those miles and would often tell me to “be safe.” One day, he suggested that I carry an ID so that he could be notified if I had an accident while training. Of course, I dismissed that suggestion. I thought: “What could possibly happen to me while running?”

So, there I was, in a ditch, on the side of the road, having nearly been hit by the aforementioned pick-up truck. From that ditch, my father’s suggestion to carry ID started to make a tremendous amount of sense.

Luckily I was OK. But, what if the truck had hit me? I would have been rushed to the local hospital as “John Doe.” Without proper ID, family members and friends could NOT be contacted. Likewise, my Medical records could NOT be accessed at the hospital. How long would I lay there unidentified? This freaked me out.

A few months later, from my father’s damp basement, he and I launched Road ID. To us, Road ID has always been far more than a business. We are on a mission to save lives.